Multimedia Production

Multimedia Production. It’s a term you may have already heard thrown around quite a bit, whether in corporate meetings or your child’s classroom. But what exactly does it mean? And how can multimedia production expand and complement the product you already have?

In basic terms, multimedia production is any sort of production that uses imagery and a combination of text, audio, and graphics to tell a story. This story might be the sale of a product, or it might be the narration of an event. It can be educational or it can be artistic—or both, or all of the above. There is no required format for multimedia production; there is no set formula. There are unlimited ways to approach it and incorporate it into any model.

The Benefits

Multimedia adds dimension to your project. It is by definition nonlinear: it can be accessed by its audience in a variety of different ways and orders. Successful multimedia does not distract from the original content of your program; rather, it complements and enriches.

More and more, people seek multimedia as part of their information consumption habits. Video, in particular, is perhaps the most popular and sought-after addition. People seek video as a means of illustration and clarification, when faced with extensive text and graphics. Video is often able to get across the most information with the littlest time and effort required from the viewer. Incorporating video into your project is perhaps the simplest way make your media production a multimedia production.

Video and Multimedia

Video is a visual medium, so it pairs especially well with text-based content. While narrative text can be excellent on its own, video may serve to engage your audience longer. Online news outlets, in particular, are using this method to attract readers. Including video with news stories not only makes the news more comprehensive, it involves its audience longer—increasing the chances of said audience sticking with that news source.

The news is not the only form of media that is including video alongside its text. Oral mediums, such as radio and podcasts, are turning to video more and more frequently to accompany their programs. These videos can come in the form of behind-the-scenes footage, extended interviews, and exclusive footage, to name a few options. The addition of video to an audio program gives interested listeners an incentive to further explore a story and to satiate the inevitable desire to add a visual aspect to the aural. In the case of shows like these, video does not detract from their original impact, but rather add to them by including an optional visual component.

Multimedia Production Can Encompass All Platforms

Even mediums that are traditionally strictly textual, such as books, are starting to find ways to use multimedia production to their advantage. Especially with the advent of digital reading, book sales benefit greatly from the inclusion of multimedia. A new trend for book publishers is to release short video for books, to give potential readers a visual cue to purchase.

You, too, can broaden the scope of your story by illustrating, expanding, and elucidating text by means of video. There are no rules or boundaries for how video can complement and extend your message. Get creative, and tell us (or show us!) how multimedia production can work for you!


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